Creature comforts supports eadc
March 4th is “EADC Wednesday” at Creature Comforts Brewing Company, starting at 5 p.m. All profits from the night will support the work of the East Athens Development Corporation and eight other agencies participating in the company’s 2020 “Get Comfortable” award-winning corporate give-back campaign.
Get Comfortable 2020 is a year-round campaign with a pronounced season of emphasis taking place February 5 through April 15, during which the brewery will donate 100-percent of its Wednesday taproom profits towards the give-back fund. Creature Comforts Downtown Taproom and Brewery is in Athens at 271 West Hancock Avenue.
Since its inception in 2015, the, campaign, in alliance with like-minded corporate givers, has mobilized approximately $1M to meet “the greatest needs” in Athens. Last year’s campaign generated $351,841 for nine local agencies.
“We hope folks will come out when we feature their work in our taproom on Wednesday, March 4th; 100% of all profits from the night will go to support the work of Get Comfortable generally, and EADC specifically,” says Matt Stevens, Creature Comforts VP of Strategic Impact.
Believing good companies are good citizens, the campaign aims to align local philanthropy to resource the agencies meeting our city's greatest needs. “Having tracked with a number of agencies over the years, it's always exciting when our data analysis and Advisory Council identify a new partner,” Stevens said. “We are therefore thrilled to work this year for the first time with EADC.”
During the 2020 season, Creature Comforts is partnering with Allagash Brewing Company which gives back 1-percent of all its sales. Allagash is committed to its local community, making it a natural partner, Stevens added.
EADC executive director Fred Smith says the funding will support the upward economic mobility of struggling Athens families.” In partnership with the Innovative Health Care Institute, the monies will support training, certification, and job placement among some of Athens’ most vulnerable unemployed, underemployed and unskilled citizens.
Also, 100-percent of the profits from the collaboration beer sales and Get Comfortable merchandise will go back into the fund, as will proceeds from any related events. The brewery also works alongside local businesses to generate additional profits for the fund.
On February 11th, the Creature Comforts received the goBeyondProfit Champion Award, which recognizes Georgia companies exemplifying corporate generosity in addressing pressing community needs.